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Everest Windows >
Everest are probably the second biggest name in the home improvements market. They sell windows, kitchens, doors, conservatories and solar panels amongst other things.
Everest Home Improvements
1963 (44 years)
Windows, Conservatories, Doors, Roof Products, Solar Panels
Where they sell:
Everest Windows is currently through to be the second biggest double-glazing firm on the British market. The company was recently reported to dominate 3% of the British market, competing against over 3,000 other companies. Everest has had a long time to build this market position, being one of the first firms to enter the industry almost 50 years ago.
Everest Windows was established in 1965 in the village of Cuffley in Hertfordshire. Initially starting out as a strictly glazing based company, the firm has since expanded to provide conservatories, doors, garage doors, security system, driveways, kitchens and roofline products such as soffits, cladding and guttering.
Today the company has amassed over 900 employees, another 900 sales consultants and 700 installation staff throughout the UK, Jersey and the Isle of Man. Everest works through two manufacturing facilities based in Sittingbourne in Ken and Treherbert in Wales. Across the rest of the country the first has a network of Installation and Customer Service Centres for dealing with the public.
Everest is known for its slogan "Fit the best. Everest" which was written by advertising executive Rod Allen. The slogan was popularised through a 1980s television advert filmed at the Tan Hill Inn, “Britain's highest pub”. The advert showcased Everest’s draught-proofed double-glazing by having TV personality Ted Moult drop a feather inside the pub’s double-glazed windows while a gale raged outside. The firm faced controversy in 2008 when it returned to the Tan Hill Inn for a new advert, but failed to secure planning permission for the alterations it made to the property.
The glazing company has built up a list of accreditations from organisations including the British Board of Agreement and the British Standards Institute, as well as becoming a founding member of the Glass and Glazing Federation, an organisation that guarantees customer’s contracts will be completed even if the supplying company enters bankruptcy. Everest is also registered with FENSA, the Fenestration Self-Assessment Scheme.
The company says it prides itself on the rigorous testing and precise measuring it applies to all its products, something that Everest backs up with comprehensive long-term guarantees. For instance, its uPBV casement windows are twice as secure as required by British standards. Everest employs strict quality-control procedures throughout its production process, from the timber frames to the glass panes. All products are subjected to a thorough testing and inspection regime to ensure they exceed industry standards. This process includes a wear and tear test to establish the effects of natural wear and tear aren’t immediately visible to the casual onlooker. Everest also offers to repair any products that become damaged or fault during the window’s guarantee period.
The double-glazing firm has also recently invested in a £3 million upgrade to its two UK manufacturing facilities in Sittingbourne and Wales.
However the company has also come under scrutiny, with reports from Which? service and product reviewers in April and June 2010 claiming that Everest used “cowboy” sales techniques to sell its solar thermal systems and double-glazing products. At the time an Everest Spokesperson expressed disappointment in the staff who had made false claims as opposed to using the sales support documentation its staff were provided with.
The company has also run into trouble with the Advertising Standards Association on occasion. In 2008 one of its adverts was banned for promoting misleading claims about the amount of hot water than can be generated by one of their solar panels. Everest responded by amending the advert to make it more accurate. In 2011 another ad was banned, again for claims relating to potential cost savings that could be made with solar panels.
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